Nurturing good health was crucial to a well-run society and needed to be reflected in all aspects of public policy, Alojz Peterle MEP, former prime minister of Slovenia, told the European Health Forum Gastein. But he was sceptical about the way “medical business” had been allowed to abuse health systems, wasting precious resources. “’Social innovation’ is really a fancy way of talking about using our common sense and people’s creativity,” Peterle said.